Growthential Insights

A Resource for Business and Marketing Leaders

Navigating Today's Dynamic Business Environment

Offering up-to-date perspectives, practices, and content recommendations for business and marketing professionals operating at the intersection of creativity, data, and technology. Crafted through a growth-focused lens, we actively deliver, explore, and test innovative growth strategies, business models, tools, and solutions amid a period of transformational change.

Jan 12
2 min

The Realities of Implementing Innovation and Reshaping Our Skill Sets

As we implement innovation and experiment in a “live” environment, we need to be prepared for a new level of vulnerability...

Oct 12, 2023
8 min

Generative AI in Business: From Theory to Practice

Starting the AI journey can be daunting, but with focus, you can navigate its transformative potential to be better prepared for the future.

Sep 7, 2023
6 min

I’m Not "Lazy”: Understanding Gen Z’s Approach to Work-Life Balance

In this article we delve into the "Lazy-Girl" trend, addressing the nuanced call for a genuine work-life balance from Gen Z.

Aug 21, 2023
8 min

Beyond the AI Hype: Strategic Insights for Business Leaders

Generative AI disrupts, challenging leaders amidst the hype. Strategic alignment, planning, and change management are vital in the AI era.

Aug 1, 2023
3 min

Summertime: The Perfect Opportunity for Marketing Leaders to Reflect

Here we discuss the power of strategic thinking. This simple step can help you refocus, prepare for year-end, and unlock new opportunities.

Jul 24, 2023
5 min

Leading in the AI Era: A Strategic Guide for Business and Marketing Leaders

A guide for business and marketing leaders navigating the AI-driven business landscape highlighting strategy, innovation, and leadership.