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  • Writer's pictureLynda Koster

6 Strategies for Expanding Our View and Adapting to a World in Constant Change


Digital world globe

As we enter an era characterized by increasing intensity, strategic planning, flexibility, and real-time response, many people have acknowledged the necessity for a practical guide to facilitate this transition. Expanding our understanding of the various forces affecting our professional lives, organizations, business partners, and clients enables us to prepare for the future and drive innovation. This article includes six strategies that can help you assess your current position and remain future-oriented while having some fun in the process.


1) Leverage Strategic Intelligence Resources for a Holistic View

The World Economic Forum's Strategic Intelligence Platform is an invaluable resource for understanding global transformation trends. Featuring transformation maps and monitoring tools, this powerful platform helps users explore, comprehend, and anticipate the forces shaping the world.

Continuously updated by thought leaders, practitioners, universities, and research institutions, its AI component enhances its capabilities. Engaging with such platforms empowers us to devise better strategies and solutions for our businesses and clients.


For marketers and business leaders, I’d recommend the following maps and briefings to get started:

  • Strategic Briefings on Chief Strategy Officers

  • Digital Transformation of Organizations

  • The Digital Transformation of Business

  • Education, Skills, and Learning

Please note that a subscription is required to download the briefings; however, I have found the subscription to be a worthwhile investment thus far.


2) Monitor Current Trends and Detect Signals of Change

To maintain a comprehensive perspective while delving deeper into current trends, numerous resources are available to business and marketing professionals. Combining these resources with various activities aids in identifying potential change signals. Recommended resources include articles, research, studies, futurists, business leaders, and educators to follow, as well as classes and open courseware.


Recommended Articles, Research, and Studies

Notable Futurists, Business Leaders, and Educators to Read and Follow

  • Futurists: Richard Watson, Gerd Leonhard, Juan Enriquez, Ray Kurzweil, Faith Popcorn, Ross Dawson, Nicholas Badminton, and Erica Orange

  • Business +: John Hagel, John Seely Brown, Mary Meeker, Andrew Grove, Paul Greenberg, Tim Brown (IDEO), Scott Brinker, and Paul Roetzer

  • Educators: Sir Ken Robinson, Mohanbir Sawhney, Ethan Mollick, Kevin Werbach, and Ian P. McCarthy

Classes and Open Courseware

Keeping an eye on course lists and following forward-thinking educators are also helpful ways to keep up with emerging trends. This is especially important now as businesses and colleges are working more closely to identify top talent to recommend for placement due to the growing talent shortage and skills gap.


Examples of some great courses to consider can be found in a recent article, Unlocking Innovation and Fostering a Culture of Growth in the Digital Age. My most recent favorite is the Piloting AI for Marketers Series from the Marketing Artificial Intelligence Institute. As a marketer, if there is one course you take, this is the one - well worth your time.


3) Engage, Connect, and Contribute

Network and Give Back

Connecting with diverse individuals and joining new communities of leaders, practitioners, students, and collaborators is vital. Networking through online platforms or meetups is an excellent way to learn, ask questions, and contribute to the community.


Experiment and Gain Hands-On Experience

Continuously learning and adapting to the evolving work environment is crucial for both individuals and businesses. Expanding our expertise allows us to provide greater value to clients, employers, independent initiatives, social communities, and collaborative efforts.


Don't hesitate to step outside your comfort zone, particularly if you're a novice in a specific field. Regardless of whether you're an executive in an organization with a substantial budget, a mid-tier company with moderate resources, or a resourceful startup leader working with limited funds, there are opportunities available to support your professional growth and guide your teams along new learning pathways.


4) Process Your Findings, Curate Content, and Document Your Thoughts

Take time to digest your findings and refresh your mind. Document your ideas in various formats, such as notebooks, digital journals, or blogs. Experiment with different observation approaches, engage with others and seek feedback to refine your ideas. Tailor your documentation method to suit your personal preferences, team, and organization.


5) Share Ideas, Entertain Diverse Perspectives, and Assess the Implications of Change

Engaging in discussions about the implications of change broadens our understanding and informs our strategies. Actively seeking opportunities for such conversations allows us to deepen our expertise and develop well-rounded positions on various subjects.


Several years ago, Ray Kurzweil and Juan Enriquez discussed the implications of emerging trends at a Tedx Silicon Alley event in New York. Their conversation not only inspired me to think critically about the changes occurring then, which remain relevant today but also underscored the value of considering diverse perspectives.

This becomes particularly crucial in light of the introduction and rapid evolution of ChatGPT, as well as its swift adoption. Lex Fridman addresses some pivotal questions in his podcast with Open AI's CEO Sam Altman, which is worth your time if you have some to spare.


Additionally, I highly recommend watching OpenAI CEO Sam Altman testify on artificial intelligence before the Senate committee. While it is a three-hour commitment, the valuable information presented makes it well worth watching in its entirety.



6) Embrace Risk, Innovate for the Future, and Stay Passionate

As we embark on this new era, growth will require genuine interest, passion, self-motivation, and deeper collaboration. While the uncertainty accompanying change can be disconcerting, it also presents an incredibly exciting period filled with opportunities. People from diverse backgrounds are actively engaging in thought-provoking discussions and making significant contributions to shape our world and its future.

Optimists, pessimists, and realists alike are all making an impact and striving to create a better tomorrow. Count me in. If you have any ideas you'd like to share, please feel free to reach out. Together, we can partner to explore, learn, and innovate.

By implementing these six strategies, we can continue to explore, learn, and innovate in a world of constant change. Embracing diverse perspectives and remaining open to new ideas will help us adapt and thrive in an ever-evolving landscape.

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